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Color Impact
writes, "I love the burst of color that the fashion world is bringing us this Spring. Different thoughts and images come to mind when I think of and see different colors. This has me thinking...does color really affect our mood? "
Studies have shown that color can and does dramatically affect our moods and emotions. It is a powerful communication tool which fashion designers, interior designers, artists and marketers have long relied on to influence the consumer. I just got in a delivery of bright pink and red sweaters and all of a sudden the store is full of energy!

Our own experiences and cultures greatly affect our perceptions toward color. For example, I perceive lavender as a calming, relaxing, delicate, color. A friend of mine grew up in another country that associates lavender with death. Tone and saturation can also change our perception toward a particular color. For example, a bright vibrant yellow is cheerful and active while a different tone of yellow can convey dinginess, illness and decay. Azure blue conveys relaxation and tranquility while a bright royal blue conveys confidence and masculinity.

Want to learn a bit more about what certain colors typically represent? Read on.

Green is a cool color that symbolizes nature, good luck and health. It also represents jealousy. Now we know where "green with envy" comes from. Green is thought to relieve stress and have a calming effect on people. For example, guests waiting to appear on television programs often wait in the "green room" where they can relax before going on.

Studies show that the color blue is considered a favorite color by most people. Blue is a cool color that symbolizes calmness and serenity and can actually lower our pulse rate. It conveys stability and symbolizes truth, confidence and wisdom. Although blue typically has positive perceptions, it can also create feelings of sadness called "the blues." And, it is perceived as unappetizing in the food world. This is because blue rarely occurs naturally in food. We tend to associate spoilage with blue.

My heart is racing just thinking about it! Red is a very emotionally-intense color. We think of passion, anger, love, and danger when we think of red. It is the color of fire and blood and therefore is associated with war, strength and power. Many national flags incorporate the color red to represent the fortitude and fearlessness of their country. Red stimulates us and can even raise our blood pressure. Advertisers use red to get our attention and stimulate us to make a quick decision: "Buy Now!" "Click Here!" "Sale!"

The color of sunshine! Yellow is associated with cheerfulness, joy and energy. Yellow stimulates mental activity and muscle energy. It's an attention-getter which could be why taxis are yellow and children's toys often include yellow. Because yellow can have a perception of being childish, it is rarely seen in the advertising of expensive products. Too much yellow can make the viewer uneasy.


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